Success Boot Camp – Day #2
Success Boot Camp – Day #2: Stop Wasting Your Time and Money On Biz-Opp Leads! Yesterday I revealed one of the core concepts behind Successful Sponsoring: Selling “How to build with a drill” before trying to sell the drill itself. The next thing we need to do is realize that… “Network Marketing is an industry of marketing and promotion, pursued by people who have no idea how to market or promote.” Ironic isn’t it? But that is the simple truth. 90% of networkers are employees with no business ownership experience what-so-ever. This explains a lot doesn’t it!? This is also why so many upline leaders teach the “shot gun” approach of making your 100 list, getting information to them, and seeing who sticks… Anyone can do that. You don’t need any marketing skills at all. And you know what???? Screw that. You deserve to know the truth and have an opportunity to learn and move forward, than just mail out 100 CD with your fingers crossed. It’s real simple, but this is the cold hard truth… The only reason you’re told to make a list and give CD’s or your website to 100 people is that your upline knows that you’ve only got about 1 or two weeks of “pumped up” emotional enthusiasm about your new business and then the likely-hood that you’ll ever do anything drops down to about 10% or less. That’s what happens when you recruit the masses with some hot new biz opp or product. But that’s fine because if they have a team of 2,000 reps, they only need each person to sponsor 1 more out of that list of 100, and their team will grow to 4,000. That’s great for them, and that will be great for you when you’re in that position of leverage, but the bottom line is that you’re going to need to really learn how to market on your own and generate your own leads if you ever want to reach their position. The ironic part is that when you find yourself in that leadership position, you’ll be teaching your new guys to make a list of buy leads because that’s all a brand new person will know how to do in their first few days unless they are a seasoned Successful Networker. That’s why leaders are the only people who ever make money in this industry. That’s not sad, just a reality… And a reality that’s true for any industry in the world. Now let me say that mailing out some product CD’s to your warm market is PERFECT. It’s what you want to do, but that’s just your first step. Not your only step. There are smarter ways to build your business which is what Successful Sponsoring is all about. It’s about becoming the hunted instead of the hunter… So the first thing we need to do is define our target market: These are people who are ALREADY actively using or consuming what we are promoting. When I first got started with my primary company, I had just quit my full time job as a physician recruiter for hospitals and was waiting tables. As I started talking with my sponsor about how I should begin building my business, I had the brilliant (or so I thought), idea of going after other recruiters like myself. Some people use the term ‘Head Hunter’. Why not!? What better person to bring into the business than a professional recruiter! They have great phone skills. They’re not afraid to call strangers. They interview people for a living, and have MASSIVE rolodexes of top notch people in various industries. A week later I had found, and then purchased a list of 6,000 recruiters from around the country. I started making phone calls and mailing packets. Two months later: EL ZIPPO. NADA. NOTHING. I didn’t get it. What could have gone wrong with my brilliant master plan!? Well, simply put, you can’t sell a steak to a vegetarian. You can’t market a product to someone who does not have the desire to consume it already present. You can’t sell an opportunity to someone who isn’t looking for one, no matter how ‘perfect you think they would be’ or how much money you think they could make. The first rule of marketing, is to sell products people want to buy them. Pretty basic stuff, but you’d be surprised how often people get it wrong, especially network marketers. (You folks marketing video email, telecom services, and insurance – take note! You have been warned!) My lesson was learned and here is what I want to pass onto you today… In our industry, we have two target markets: The first is our potential business partners. This target market consists of one primary group of people: Other network marketers, or people who buy products and services related to building a network marketing business. That’s it. My best advice is to only market to people who are currently in network marketing, or who used to be in it. Can you go recruit your brother, neighbor, doctor, co-workers, or your Uncle Bob? Yes, but that should be a “by-the-way” activity, meaning that if you happen to run into them and peak their curiosity, great. But you should never, ever make those people the primary targets for your marketing efforts. Only market to other networkers. Why? Because these are the people actively buying what you sell! NOT business seekers! (Notice they are called ‘opportunity seekers’, not ‘opportunity buyers’? Network Marketers are ‘opportunity buyers’! A business seeker is nothing more than someone who filled out a survey and raised their hand to say “I would like to earn extra money.” That’s it… And that’s no different than me saying, “I would like to play professional baseball.” That doesn’t not mean I have the skill set, desire, and ability to actually play pro baseball. We are looking for people who are already playing the game, and marching to the same drum. We are looking for people who are already in the industry, believe in it, and who get out there and practice. Personally, I never buy opportunity leads anymore and if I were, then I wouldn’t market my primary business to them first. I’d market a front-end retail information product like Successful Sponsoring first. This will help me generate instant cash-flow to pay for the lead costs, and then help me determine who the series one’s are. Our second target market: Ok, our second target market consists of our product customers. Because most people are in a nutrition based opportunity, we’ll use that as an example. Most people would think that their target market consists of people who have health issues. That is true to a point, but we can get, and want to get more specific than that. How about people who have health concerns, and who actually spend money each month on health products… These people are your TRUE target market. Just remember the difference between people who simply inquire about your offer, and those who are already spending money on something similar. So how do you find people in these two categories? People who have acid reflux for example, currently buy prescription medication for it, and are between the ages of 30 and 60. If I have a nutrition product that helps relieve acid reflux, then those are the specific people I want to market to. Not my Uncle Bob. You can actually purchase lists with any criteria you want! Just go to the local library and ask for a copy of the “SRDS”. That is called “target marketing, and it’s the foundation of your marketing efforts. For network marketers, the most widely promoted source is genealogy lists - distributor lists of network marketers from their company or upline who have gone out of business or left the industry. Genealogy lists are good and bad. Personally I don’t use them anymore and neither do those who practice Successful Sponsoring. I’d like to thank Tracy Biller for bringing this knowledge into my life. Here’s where I differ from Tracy. He advocates cold calling genealogy lists. I didn’t get into MLM to make 100-300 cold calls a day. That’s what I did in my corporate days. Yuck. And I know that if I’m not going to cold call 100-200 networkers a day, I’m sure as heck not going to get my downline to do it. So, I found a way to get networkers to call me. (Hunted instead of the hunter), and this is what I teach others how to do in Successful Sponsoring. In the last 60 days alone, over 7,000 network marketers have contacted me. My business has exploded, and I didn’t have to lift a finger. It’s not hard to do. It just isn’t taught by your ultra successful upline because they want everything to be ’3rd grade duplicatable’. Whatever. That hasn’t worked for you yet has it? Exactly. And that’s why you deserve a successful system and leader to show you the ropes. So what’s the alternative to calling genealogy lists? The BEST way to reach other networkers is to advertise, …but you need to use “Successful” advertising or you’ll go broke faster than you can say “that was a big mistake’, trying generate your contacts. We’ll talk more about this in an upcoming newsletter. Have you ever had a prospect say ‘no’ to your offer? In tomorrow’s issue of the Success Boot Camp, I’ll explain exactly why they did that, which will enable you to increase the effectiveness of your marketing efforts exponentially! See you tomorrow! Successful Sponsoring - The Step-By-Step, 54 page instruction guide on how this 26 year old waiter built a $250,000 business in 4 months from his bedroom. Click Here To Get your copy today! More Reader Experiences… “This is the best training I have ever received. I’ve paid $ 499.99 for generic training courses that don’t even come close. Mike delivers an approach that the real top income earners are using, but have never bothered to tell you about. After 5 years in this industry I’ve seen and done it ALL, from leads, to meetings, to genealogy lists. I figured this was just another ‘me to’ training course, but Magnetic Sponsoring was unlike anything I had ever experienced. If you are truly really serious about building a large organization then get Magnetic Sponsoring and tap into a really brilliant marketer.” -Eric Funston “Mike, during the last 3 months I’ve read everything that you offered… I was able to get prospects calling me even if I didn’t want them to call! They ask for the best schedule I can meet them and when not. I’m sponsoring at least 5 persons a month with such ease (Before I hardly sponsor 1-2 people a month!) Bottom line is what you teach WORKS. It doesn’t matter where you are. IT WORKS. Thanks a lot and God Bless.” – Rein, Manila, Philippines Click Here To Get Your Copy Of Magnetic Sponsoring Today… You’ll Learn How To Create Endless New Leads And Attract Hundreds of New Customers And Distributors To You Forever! Charles Heydon 661-305-2737 1cor.10:31 The Best D**N Business In The Industry. www.SoCalJuiceBiz.com Learn How To save 80% on your taxes and Generate Instant Cash In your own Company. The Best D**N Training In The Industry. Learn How To Create Your Own Leads And Generate Instant Cash In Any Company. www.cheydon.magneticsponsoringonline.com
